Monday, May 10, 2010

Blooming Bikes

The positive reaction to this bike has been documented on this blog previously so now I present to you this photo so your heart has a chance to sing as mine does when I clap my eyes on it. It can be seen in the flesh at Whitemoss in Flinders Lane, Melbourne.

That a bike used to pull your attention to a florist can provoke a reaction of happiness is both curious and heartening. Surely all retailers want you to fall in love with their displays and soak up the ambiance of their store? Sadly, this is not always the case, either due to differing tastes or very little attention given to visual merchandising. A gorgeous display is not going to make us rich, it’s not going to help us on our path to the perfect career, nor is it going to take all of our troubles away. But it may, just may, give you a short injection of excitement, a taste of possibility and a glimmer of hope. Little, amazing feelings that are worth more than a bursting nest egg. I live for those feelings and these moments.

So tell me, do you know of any displays that evoke a happy reaction?

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